Textile MOQ: understanding minimum order quantities at a garment manufacturer
MOQ (Minimum Order Quantity) is one of the first questions brands ask a garment manufacturer. It drives cash flow, stock risk and a brand's ability to iterate on collections. This guide explains where MOQ comes from, how to read it correctly and how to negotiate it.
What an MOQ is and why it exists
The MOQ (Minimum Order Quantity) is the smallest number of pieces a manufacturer will produce for a given style. It is not a commercial whim: it covers fixed costs that do not depend on volume.
- Patterning, grading and pre-production sample: these steps cost the same for 100 or 5,000 pieces.
- Machine setup and model changeovers: every new style takes several hours of line time before the first compliant piece.
- Material purchases: fabric mills and trims suppliers have their own minimums (often 300 to 500 m of fabric per color).
- Quality control: setting up an AQL plan and training operators on the style is non-negotiable.
An MOQ set too low against these fixed costs makes the unit price unsustainable for both the brand and the factory.
Market benchmarks: Asia, North Africa, Madagascar
Orders of magnitude vary widely by production region:
| Region | Typical MOQ per style | Brand profile |
|---|---|---|
| China, Bangladesh, Vietnam | 1,000 to 3,000 pcs | Established brands, broad distribution |
| Turkey, Portugal | 500 to 1,000 pcs | Premium brands, fast cycles |
| Morocco, Tunisia | 300 to 800 pcs | DNVBs, European mid-market brands |
| Madagascar (LOI Confection) | 150 pcs | Designers, emerging brands, ceremony lines |
These figures must be weighted by product complexity (a simple layette piece does not carry the same MOQ as a hand-embroidered dress) and by material (a GOTS-certified organic cotton often comes with a higher fabric minimum).
MOQ per style, per color, per size
MOQ reads at three layers that stack. A brand that only negotiates the per-style MOQ misses the essentials.
- Per-style MOQ: minimum number of pieces for one model (all colors and sizes combined).
- Per-color MOQ: minimum number of pieces in one color. Driven by the dyeing or fabric purchase minimum at the supplier.
- Per-size MOQ: minimum number of pieces in one size. Amortizes machine setup for each graded size.
Concrete example. A brand orders 300 pieces of a dress in three colors and five sizes. If the manufacturer requires 100 pieces per color and 20 pieces per size, the plan works. If the per-color MOQ is 150, the brand must either raise the volume or drop one color.
How LOI Confection handles small batches
LOI Confection operates 19 production lines split across two workshops:
- Workshop 1: 15 lines optimized for medium and large runs (1,000 to 10,000+ pieces).
- Workshop 2: 4 lines dedicated to small batches, with fast changeovers and artisanal skills.
This setup allows an MOQ of 150 pieces per style, varying with materials, on Workshop 2 without slowing down large-run output. Sampling follows the same lead time as bulk orders: 15 to 20 days per round, with unlimited revisions.
This is particularly suited to designer brands and emerging brands that want to test a collection before a larger commitment.
Five levers to negotiate your MOQ
An MOQ is never set in stone. Five levers often help lower it without degrading the unit price:
- Annual commitment: announcing a 12-month rolling volume lets the manufacturer amortize development across orders.
- Material simplification: using the same fabric or color across several styles helps hit supplier minimums without inflating each unit MOQ.
- Style bundling: ordering several styles in the same launch reduces changeover costs.
- Standard sizes: capping the size range or merging some sizes (1-2, 3-4) lowers the per-size MOQ.
- Rolling production plan: integrating production into a long-term schedule lets the factory optimize transitions and reduce hidden costs.
Raffia MOQ at Sobika
The Sobika raffia workshop follows a different logic: each piece is woven or crocheted by hand, fixed cost per style is lower but production time per piece is higher. Raffia MOQs generally sit between 30 and 100 pieces per model, depending on weave complexity and color (24 natural shades available).
This lower MOQ fits accessory brands at launch and seasonal capsule collections.
Questions fréquentes
What is the minimum MOQ at LOI Confection?+
Can I order a prototype without a production commitment?+
Is the MOQ the same for every color?+
What is the MOQ for Sobika raffia accessories?+
How can I reduce my MOQ without changing manufacturer?+
📐 Planning a small-batch garment project?
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