Values · April 6, 2026 · 14 min read
Behind every garment made by LOI Confection, there are values. Not slogans—concrete commitments that shape the daily lives of over 1,000 employees in Madagascar. Here's how these five pillars translate into measurable actions and benefits for partner brands.
When a company displays its values, the real test is simple: are these values visible in daily decisions? At LOI Confection, founded in 1995, the five values—empowerment, ethics, inventiveness, trust, and ambition—are not the result of a branding exercise. They reflect the deep convictions of the founder, Chabina Meraly.
These values were forged in the reality of Madagascar: a country where the textile industry can be a vector for social empowerment, where ethics is not a marketing choice but a necessity for building trust, and where inventiveness is a condition for survival in the face of logistical and economic challenges.
At LOI Confection, work is a lever for personal development. The company invests in continuous training, internal promotions, and employee support. The internal training center allows everyone to develop new skills—from industrial sewing to team management.
Key figures: 40% of current workshop managers started as operators. Free English classes are offered to all employees. The lactation room allows new mothers to balance work and breastfeeding—a unique initiative in the Malagasy textile sector.
In a country with a high female unemployment rate, employing 74% women and offering them career prospects is a concrete act of empowerment. The company daycare and free canteen for employees' children complete this system.
Ethics at LOI Confection goes beyond certifications. It is lived out daily: salaries above the legal minimum, strictly respected working hours, extended maternity leave. Transparency with clients is total—any partner brand can audit the factory at any time, without an appointment.
The GOTS, BSCI Grade A, and WRAP Platinum certifications are only the visible part of this commitment. Internally, an ethics committee handles any reports. The anti-corruption policy is documented and enforced. Social dialogue is ongoing through elected staff representatives.
Madagascar teaches resourcefulness. LOI Confection has turned this necessity into a strength: the "Les Petites Chutes" workshop upcycles production scraps into patchwork and accessories. The Atelier Sobika innovates with natural raffia and upcycling.
Natural dyes explore local pigments. Hand embroidery and smocking are continuously perfected. This constant inventiveness distinguishes LOI Confection from manufacturers who simply execute orders without adding creative value.
Trust is built over time. LOI Confection maintains partnerships of over 15 years with some brands. This loyalty is based on reliability: respected deadlines, consistent quality, and transparent communication about challenges as well as successes.
Internally, trust translates into team autonomy and a culture of social dialogue. Workshop managers make operational decisions without cumbersome hierarchical approval. This agility is a direct advantage for brands that need responsiveness in their production management.
LOI Confection's ambition goes beyond revenue. The company aims for 75% solar energy self-sufficiency, ISO 14001 certification in 2027, and the development of 100% traceable textile supply chains.
The long-term goal: to prove that an African factory can be at the forefront of global excellence while remaining deeply responsible. It is this ambition that drives LOI Confection to invest in technologies like eco-design, solar panels, and sustainable development processes.
For brands that choose LOI Confection as a manufacturing partner, these values translate into tangible benefits:
In a textile industry where ethical fashion is no longer an option but a requirement, certifications (GOTS, BSCI, WRAP) are necessary but not sufficient. They verify compliance at a specific point in time. Values, on the other hand, guide daily decisions beyond what auditors check. It is the combination of the two that makes the difference between a compliant manufacturer and a committed one.
Yes. Ethics are validated by BSCI (Grade A), WRAP (Platinum), and ICS audits. Empowerment is measured by the internal promotion rate (40% of workshop managers started as operators). Environmental commitment is verified by GOTS and solar production records.
Inventiveness allows for unique artisanal finishes (hand embroidery, smocking). Ethics ensure a stable work environment = consistent quality. Trust translates into long-term partnerships (15+ years) that allow for a deep understanding of each brand's needs.
CSR data is communicated within the framework of BSCI, WRAP, and GOTS audits, and shared with partner brands upon request. Key indicators (solar energy, social initiatives, certifications) are documented and verifiable.
Through an internal training center, free English classes, an internal promotion program, and initiatives like the lactation room, daycare, and free canteen for employees' children. 74% of the workforce is female, and several management positions are held by women.